The telecom industry will be challenged in the coming year as operators learn
to adapt to the rapidly changing mobile landscape.
2012 was the year of mobile - big brands and Internet companies have just
started to realize the potential impact that mobile communications can have
on their engagement with consumers. I expect the mobile trend will continue
in 2013, with SMS being the most rapidly changing application. Competition
between operators and Internet companies will cause these two distinct worlds
to work together in different ways. With this in mind, the following are my
2013 predictions for the telco industry.
We will witness a rebirth of SMS.
In times of crisis or low network connectivity, SMS remains the go-to
communication mechanism. In the aftermath of Hurricane Sandy, residents in
the northeastern U.S. lost power for days, making the task of voting in the... (more)